Red Cross Australia - The Burnt Christmas Tree - Case Study
During the devastating bushfires in December, the Red Cross commissioned a very different kind of Christmas tree in Sydney's CBD. One created entirely out of materials collected from fire-stricken areas. The tree was decorated with burnt-out objects like a metal farm gate and bicycle that acknowledged the human cost of the fires. An audio tour told personal stories behind the charred decorations, while gifts underneath let onlookers donate to Red Cross Disaster Relief & Recovery.
As word spread, the Burnt Christmas Tree became a symbol of support and solidarity – both locally and worldwide. Its story was told over 300 times in over 30 countries, driving donations and bringing home the true devastation of the bushfires.
Studio Dive is a divergent creative studio dedicated to pushing the boundaries of experiential creativity around the world. We partner with culture and commerce to create indelible experiences, interventions and environs.
Founded by celebrated artist and principal, James Dive, the studio thrives on the audacity that culture demands. With over two decades of experience, the studio cultivates audiences across retail, advertising, institutions, public space and public art.
At the heart of our ethos is a renowned creative naivety, approaching every project anew. This open minded approach results in creative solutions that are uniquely platform agnostic, with a body of work that stretches across every typology and scale.
The studio works alongside some of the world’s best brands, establishments and advertising agencies to ideate, expand and execute endeavours globally. Our studio remains determinedly small and independent, prioritising close collaboration with our partners. We prefer a brains over brawn approach, maintaining a core team regularly complimented by an established network of world class collaborators.
In the last 18 months we have been recognised with over 35 awards internationally. Highlights include Gold at D&AD, eight Silver Lions at Cannes, Gold at One Show, two Golds at London International Awards and four Golds and ten Silver at AWARD.
With every project, our intent remains the same. Resonance. We strive to imbue our partners’ remarkable stories with authenticity, audacity and mettle. At Studio Dive we believe actions will always speak louder than words, and effort always equates to heart.
