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GYMNASTICS

MullenLowe Latam, 2 years, 5 months ago

In Brazil, Ducoco is a well-known brand of coconut water that recently launched Ducoco Sport, a sports drink with carbohydrates and minerals, just like the competitors', but with a differential: 25% coconut water in its composition. “Gymnastics” was a Cannes 2015 Bronze winner. The spot show that sport isn't just a matter of energy. In the film, it was used footage from broadcasts of sport event to show that sports have moments of relaxation. It can be the dance of a gymnast between jumps, for example. That's why all athletes need a drink that provides energy, but that also has the relaxing taste of coconut water.
Client

Advertiser: Ducoco

Brand: Ducoco Sport

Marketing Manager: Lilian Reis

Director of Marketing: Gilberto Sampaio

Chief Executive Officer: Flavio Fernandes

Creative Agency

Creative Agency: Mullen Lowe Brasil

Creative Director: Fernando Nobre / Fabio Brigido

Copywriter: Ricardo Scarpa

Art Director: Agustin Acosta

Brand Planner: Gabriela Soares / Thais Frazao / Raphael Zem

Agency Production: Marcia Coelho

Account Supervisor: Vitor Lossavaro

Finished Artist: Tiago Piza

Creative Group Head: Jose Borghi / Fernando Nobre

Account Director: Marcelo Sarti

Production Company

Production Company: Paranoid BR

Director: Dulcidio Caldeira

DOP: Ted Abel

Line Production: Alex Lacerda

Post Production / VFX

Post Production Company: Clan VFX

Music

Arranger: Christiano Jordão

Voice-over: Augusto S.

Sound Production: Big Foote

Category: Energy, Soft drinks

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