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Group745

LG - Pitch Black

LG
16/11/2015
Production Agency
London, UK
19
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Credits
Agency / Creative
The agency Brand & Deliver approached Smoke & Mirrors with an exciting brief to re-version an existing spot for their ‘Pitch Black’ campaign for the LG Oled 4K TV. The brief was to incorporate Onyx, our Panther, into the original spot and build our hero a new environment. Onyx was shot against a green screen and the forest environment was created using both 2D and 3D elements. To ensure the particles and smoke reacted correctly with his body, a transparent geometrical shape of the panther was created; we modelled, rigged, animated and rotoscoped the real-life panther using a broad array of tools and plugins including X-Particles and Turbulence FD. This also meant that the panther was able to both react with and emit rainbow coloured particles which then seamlessly culminates with a transition to the end shot of the galaxy inside the eye of the panther.
About Tag

Tag is the leading end-to-end global creative production and sourcing partner for the media world. We energise and amplify the world’s biggest brands and have done for over 40 years and we are creative collaborators at scale. 

As the only end to end content production partner that spans across the entire customer journey (everything from moving image to the physical shelf or to the virtual basket), we connect communications to commerce.   

With our deep understanding of how each channel works, we accelerate business performance by improving the path to purchase and by helping imagine great ideas and creativity.    

As the world leader in this field, we have an unrivalled global presence as well as a versatile range of service models – ranging from fully in-house to off-shore and a variety of hybrid models. 

At Tag, our people make us exceptional. If you believe that the combination of different ideas, experiences, backgrounds and skillsets create a great place to work, then you belong here. We believe it and even our clients tell us that it is the creativity, flexibility and drive of our diverse workforce that sets us apart.