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LG Pitch Black

The agency Brand & Deliver approached Smoke & Mirrors with an exciting brief to re-version an existing spot for their ‘Pitch Black’ campaign for the LG Oled 4K TV. The brief was to incorporate Onyx, our Panther, into the original spot and build our hero a new environment. Onyx was shot against a green screen and the forest environment was created using both 2D and 3D elements. To ensure the particles and smoke reacted correctly with his body, a transparent geometrical shape of the panther was created; we modelled, rigged, animated and rotoscoped the real-life panther using a broad array of tools and plugins including X-Particles and Turbulence FD. This also meant that the panther was able to both react with and emit rainbow coloured particles which then seamlessly culminates with a transition to the end shot of the galaxy inside the eye of the panther.

Creative Agency

Agency Production: Sam Evenden, Rob Pratt

Creative Agency: Brand & Deliver

Post Production / VFX

2D Artist: Tim Davies

3D Artists: Nicola Gastaldi

Producer: Sophie Harrison

Telecine: Mark Horrobin

Category: It, phones, Av and computers, Tv

Genre: Visual VFX