LEGO - Sabotage

LEGO asked us to work with them to develop and pilot original content

formats for their YouTube channel, to drive engagement and repeat

viewing with a teen and young adult audience.

Developed through a collaborative format development process, we

created LEGO Sabotage. A challenge based format, with a twist. Whilst

talent thought they were working together to solve a series of outrageous

Lego challenges, on the morning of the shoot, we informed one of these

influencers that they were the ‘saboteur’, tasked to work against their

team mates, whilst crucially remaining undetected.

Through our talent division, we recruited influencers Lola Jagun, Emily

Brogan and Lee Hinchcliffe to feature in the format, all of whom brought

relevance and reach with our target audience, but also were able to deliver

the on screen performance needed for the creative approach.

Edited in house and leveraging our JustSo design team, we created 3x

episodes and a bespoke visual identity for the format. From titles and

format branding, through to bespoke graphic elements used in episodes

to elevate the content.