senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

Samsung - The heart of your smart home

Samsung
22/08/2024
Digital Agency
London, UK
36
Share
Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER

Samsung - The heart of your smart home


The brief was to launch Samsung’s most advanced premium smart fridge via a conversion driven campaign.82% Singaporeans who look for premium products are driven by aesthetics. We had to win them over with a ‘tech driven’ product.


Our predictive data modelling showed that it took 21 days for an average Singaporean consumer to complete a decision journey for a premium smart fridge.

Hence our strategy was to inspire our audience with Samsung’s core tech excellence and convince them with the high aesthetic value of the product via carefully crafted 21 day engagement plan.


​We created a data driven campaign with a 3 tiered performance funnel Inspire - Convince - Convert which nudged our audience into selecting Samsung as their favourite choice across their 21 day decision journey and featuring over 25+ bespoke creative work across the audience journey.


Media analytics showed us that our digital creative optimization delivered an engagement rate which was 62% higher than the category. Samsung shattered its sales KPIs within 3 months of the campaign despite the market slowing down drastically due to the Covid-19 pandemic. By the end of the campaign period, the campaign sales KPI was shattered by a mind blowing 125%!


Know more: https://toaster.co/work/samsung-family-hub/

About Toaster
Toaster: where creativity, technology & culture meet. 

We are an award-winning, global & independent creative company, with offices across London, Singapore, New Delhi and San Francisco. 

For over 10 years we've been a strategic creative partner for leading global brands, including Google, YouTube, Samsung, Verily and Flexport.


Global team, local insights

With talented teams across EMEA, US, APAC & India, our solid global foundation enables us to roll out work across markets, with the value of regional, cultural insights.

Our teams consist of expert strategists, imaginative creatives, visionary designers, technologically-savvy professionals, and skilled producers who work together to deliver exceptional results for our clients.


Our commitment to diversity

We are proud to have a track record for inclusive ideas, but we are always pushing to do MORE.  We creative process to incorporate reviews with dedicated, trained DEI ambassador, to help us to continuously challenge our work to be more inclusive and accessible for all.


Tech by Toaster

Our proprietary technologies have enhanced award-winning creative campaigns to develop partnerships at the cutting edge of marketing.


Forward-thinking marketing partnerships

We believe in aligning ourselves with brands that are making a difference in people's lives. We're passionate about partnering with innovative tech brands that are focused on enhancing lives and making the world a better place.





​​
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0