Netflix - Bridging the gap between product & marketing
Netflix - Bridging the gap between product & marketing
With 280M global subscribers, Netflix is constantly innovating to keep their claim as the top media streaming service in the world. While undergoing beta testing, incremental improvements, and full on platform overhauls, they sought help from Toaster to assist with promoting the many new facets of their product.
Our retained team of creatives, project managers, and strategists assists to help align cross-functional roadmaps and prioritize product marketing objectives under one cohesive narrative. Outlining customer journeys, spotlighting key insights, and visualizing the future of the product with localized videos, assets, and prototypes has helped inspire the creation of a more seamless user experience.
We took over Netflix’s iOS App Store and the Google Play Store presence, where they saw a massive spike in downloads over the last year. Our demo videos have also been featured on entertainment/tech media outlets like The Verge where we helped showcase the biggest product revamp in 10 years. Finally we helped launch Netflix’s first-ever in-app events which resulted in 2.7M impressions, 175K downloads, and 291 app opens.
Know more: https://toaster.co/work/netflix-bridging-the-gap-between-product-and-marketing/
Global team, local insights
With talented teams across EMEA, US, APAC & India, our solid global foundation enables us to roll out work across markets, with the value of regional, cultural insights.
Our teams consist of expert strategists, imaginative creatives, visionary designers, technologically-savvy professionals, and skilled producers who work together to deliver exceptional results for our clients.
Our commitment to diversity
We are proud to have a track record for inclusive ideas, but we are always pushing to do MORE. We creative process to incorporate reviews with dedicated, trained DEI ambassador, to help us to continuously challenge our work to be more inclusive and accessible for all.
Tech by Toaster
Our proprietary technologies have enhanced award-winning creative campaigns to develop partnerships at the cutting edge of marketing.
Forward-thinking marketing partnerships
We believe in aligning ourselves with brands that are making a difference in people's lives. We're passionate about partnering with innovative tech brands that are focused on enhancing lives and making the world a better place.
