Ministerie van Infrastructuur en Waterstaat - Loterij die je niet wil winnen
Despite the odds being extremely small, we all participate in end-of-year lotteries, while underestimating our chances of serious injury by fireworks. When the Ministry of Infrastructure and Water Management asked us to create a fireworks campaign to raise awareness about the risks, we decided to tell the factual story of these risks by communicating like a New Year’s Eve Lottery ourselves.
We are Cheil.
We love brands that embrace change and challenge the conventional.
We merge creativity, commerce and technology to make your brand blossom.
We’re big on advertising, digital and retail environments. We are thinkers and makers with a strong can-do culture.
We grew up with Samsung but evolved into an independent creative agency.
We are a diverse team of 75 specialists, working together in Amsterdam, Schiphol and Brussels. We work with a local mindset but stand on the shoulders of the global Cheil Worldwide network.
