Ministerie van Infrastructuur en Waterstaat - Loterij die je niet wil winnen

Despite the odds being extremely small, we all participate in end-of-year lotteries, while underestimating our chances of serious injury by fireworks. When the Ministry of Infrastructure and Water Management asked us to create a fireworks campaign to raise awareness about the risks, we decided to tell the factual story of these risks by communicating like a New Year’s Eve Lottery ourselves.