FotoMag - CASE FROM 2013: SM FOR ONLINE STORE NO.1

FotoMag is the most popular online store in Ukraine at the time. Range of FotoMag.com.ua has more than 150 000 names of goods. Project was started as a special store for photo and video equipment, then turned into a multi-market goods for home, sport and vacation, beauty and health, building materials, home appliances, furniture, dish, jewelry, books.

Agency worked with FotoMag in 2013.

Goals and Objectives

Support store for active expansion of the category goods.

1. Develop a strategy of presence in social media.

2. Form an image of a multi-market store, not only a photo goods.

3. Increase conversion to the website.

4. Configure operational feedback.

Target audience 

All people who buy online. They are oriented in the category in which to make a choice. Online attracts the opportunity to compare the parameters and look for a better option.

Idea to communicate

We made a wide rubricator which covered all goods category:

large and small appliances of household, technologies of information, equipment of office, photo, communication, auto, sport and vacation, house and family, goods for children, FotoMag Travel. We released 110 posts in a month, 3-4 publications a day.

Our task was to show followers a wide range of goods and regularly remind them about different categories.

Results

5%, growth the traffic from social media on a saite Fotomag

50%, growth an unique visitors on page FotoMag at VK

30%, growth a views at VK

5 in the top search results in Google on targeted requests