International Convention Centre Sydney (ICC Sydney) - More Than A Venue

Project Overview: A campaign to transform ordinary corporate-looking footage of ICC Sydney into a dynamic, attractive visual narrative aimed at international event managers. The project utilised refreshed editing techniques and slick, fast-moving motion graphics to elevate ICC Sydney's appeal as a premier event destination.​

Situation:​

• Initial Challenge: ICC Sydney needed to differentiate itself from ordinary corporate venues and attract high-profile international event managers.
  
• Key Goals/Objectives:
  
  
  • Showcase ICC Sydney as more than just a venue
    
  • Appeal to international event organisers
    
  • Transform existing corporate footage into compelling visual content
    
  • Highlight ICC Sydney's unique capabilities and offerings

Solution:​

• Approach: Producible applied a dynamic editing technique  and motion graphics to breathe new life into existing footage. The strategy aimed to present ICC Sydney's facilities and capabilities in a modern, energetic light that would resonate with international event planners.​

• Creative Producibility: Producible's philosophy drove the solution by finding innovative ways to repurpose existing content, maximising the client's resources while delivering a high-impact result. This approach allowed for a cost-effective production that didn't compromise on quality or creativity.
  

Impact:​

• Final Assets Created: A series of dynamic video content pieces showcasing ICC Sydney's facilities and capabilities, enhanced with motion graphics and modern editing techniques.
  
• Qualitative Outcomes: The refreshed content positioned ICC Sydney as a cutting-edge, desirable venue for international events, elevating its brand image in the competitive events industry.
  

Summary:

"Producible's innovative approach transformed our existing footage into a compelling narrative that truly captures the essence of ICC Sydney. Their 'More than a venue' campaign has significantly elevated our appeal to international event managers and showcased our facilities in a fresh, dynamic light."