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Subaru Australia - Off The Leash Sale

Subaru Australia
08/08/2024
Advertising Agency
Sydney, Australia
3
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Agency / Creative
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With Producible's expertise and their innovative "Producibility Viewfinder" tool, tailored for various video formats, Subaru devised a strategy to break through the noise.

Situation: Subaru required a standout integrated campaign to rise above End-of-Financial-Year sale noise while staying on-brand.

Solution: Subaru and Producible took an innovative approach blending live-action with animated characters:

  • Seamlessly integrated "Secret Life of Pets 2" characters into Subaru showroom
  • Produced multiple cohesive videos including Signature TVC, digital signposts, sticky/service pieces
  • Won audience attention and memorability through creative novelty

Impact:

  • Breakthrough, buzzworthy campaign demonstrating commitment to creativity/strategy
  • Expanded brand association with beloved film while driving sales event awareness
  • Achieved broad visibility across TV, digital, and owned channels through smart production
  • Showcased Subaru's brand positioning of "creating KAISAN and WONDERMENT"

Summary: Producible enabled Subaru to think outside the box, navigating and owning a crowded marketplace through an innovative, impactful approach."

About Producible

At Producible, we aim to be recognised as a beacon of thoughtful creativity. 

A full-service creative production partner who seamlessly marries ideas with flawless execution.  Our decades of experience enables us to navigate the complexities of any brief with unwavering confidence. That’s Producible.



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