Volvo Cars “Winter’s Tale”
January. The month when Sweden shows her harshest side — rain, cold, snow, wind and a sun that hardly rises up above the horizon.
It’s also this period that defines Sweden and Swedes the most. People from all over the world may flock to our country during the warm and light periods, but only we who live here, choose to voluntarily stay when the great melancholy rolls in.
This chapter of the “Made By Sweden” campaign is a tribute to Sweden at her worst. A loving thanks to the cold and the dark. For without these harsh Swedish conditions, we would not be who we are, and we would not of made the cars that we do.
Founded in 1986, Forsman & Bodenfors has achieved global fame as one of the most awarded
agencies in the world including winning 100+ Cannes Lions. The agency is renowned for its
unique flat structure, radical collaborative ways and highly creative ideas that transforms
business and shifts culture. The agency has received global acclaim for work including ‘Epic
Split’ and the Live Test Series for Volvo Trucks, ‘E.V.A initiative’ and multiple launches and
campaigns for Volvo Cars, ‘Discover the Originals’ for Visit Sweden, ‘Kami’ for Down Syndrome
International, ‘Wow No Cow’ for Oatly, and ‘Marriage Market Takeover’ for SK-II.