The Thought Partnership - Brands & Culture

Positive Culture: Launching a female founded consultancy who connects brands with culture.

Brands & Culture is a platform that helps brands connect with culture in an authentic and meaningful way. Hijinks created the logo, branding and developed a suite of brand assets to help with the brand launch and ongoing comms.

The branding was designed to live everywhere that culture does, on street posters, billboards, in social media and even on skateboards - always being integrated into the environment itself and therefore becoming part of culture.

The logo design was inspired by simple shapes that interlock to represent the B and C of the name. Bold, punchy colourways catch the eye and represent the brand part of the offering. We also developed a suite of playful icons that are an ownable play on pop culture.