Legalitees - Tees that empower you with your civil rights.
Positive Communities: Tees that empower you with your civil rights.
Legalitees™ is the not-for-profit t-shirt brand that puts your legal rights on the front of your tee, in plain language and upside down so that you can read them. This empowers the wearer to have their rights there when they need them. When they don’t need them, they are there to spread the word about the need to protect our civil rights.
The back of the tee is a blank canvas for artists to tell their personal stories of stop and search. Tee #1 was created by South London artist Ishmael Lartey. Deeply personal, it depicts his brother’s stop and search which he witnessed as a child.
The project was co-created in conjunction with Centric Community Research and Stopwatch. It was widely covered in press including the BBC, Metro and South London Press and earned over 6.4 million media impressions with no media spend. Notably the Legalitees™ branding made it into D&AD 2024.
We’re a full service creative agency that believes advertising should be fun.
Fun to look at, fun to experience and fun to make.
Creating magic out of nothing and dreaming about the impossible.
Hijinks are the new kids on the block, but we know this block inside and out, having worked with some of the biggest brands in the world.
We’ve worked in-house and in agencies, so we understand both worlds.
We’re a challenger agency for brands who have a challenger mindset. Brands who believe in the power of good, the power of creativity and most of all the power of positivity.
