Victimes & Citoyens - Humanity hasnt' come all this way...

Throughout History, humanity has come a very long way.

The previous generations have defeated dangerous predators, prolonged our life expectancy, invented the banking system, conquered space... They risked their life so that humanity could move forward. What would they say if they saw that we are ready to waste ours, by losing it on a car crash?

The campaign consists of a series of 4 billboards, aiming more to surprise and invite us to think than to shock us through disturbing images and sentimentalism.