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Oxfam France - Restricted to the 1%

Oxfam France
06/08/2024
Advertising Agency
Paris, France
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Would we accept 1% of the population having more than half the terrace seats? Or more than half the bandwidth? Or that 1% of children get more than half the presents at Christmas? Certainly not. Yet every day, we accept that 1% of the population should have more than half the wealth.

That's why Oxfam has created the first Parisian terrace reserved for the rich. A social experiment filmed on hidden camera, which plays on our ability to react to injustice and inequality.

About joga

Long story short : joga is a french awards winning agency. Direct, film, social media, brand content, posters, big or small budget, we play on all terrains while refocusing on the essential: ideas.

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