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Oxfam - A cow named Bernard

Oxfam
06/08/2024
Advertising Agency
Paris, France
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In France, we talk a lot about the wealth of the billionaires, never about their CO2 emission. Yet, the 63 French billionaires are responsible of 50% of the gaz emission in France. How to generate a national awareness around this fact, and help people to understand that a solidarity tax on gazemission has become necessary?

We created a mockumentary as absurd as the behavior of the French billionaires toward climate. In this film we made a parallel between the two polluting species of the planet : billionaires and... cows.

About joga

Long story short : joga is a french awards winning agency. Direct, film, social media, brand content, posters, big or small budget, we play on all terrains while refocusing on the essential: ideas.

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