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Google Chrome - Cruise with Chrome

Google Chrome
01/08/2024
Advertising Agency
Richmond, USA
33
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Agency / Creative
main-ad-pitches (2)

Colombian music artist and global superstar Maluma brought Formula 1 racing to fans who couldn’t make it in real life through an original song and music video created in partnership with Google Chrome. 

“Cruise with Chrome,” a campaign created by The Martin Agency, features an original song from Maluma—who is an F1 fan—titled “Pit Stop '' which uses the sounds of a McLaren F1 team race car engine as part of the beat production.

A music video, directed by French visual artist Quentin Deronzier, known for working with artists like Drake, The Weeknd and Doja Cat, depicts a stand-in for the artist called “Luis” taking his place on set for the video shoot before he returns to Maluma’s residence, where he is making music.

The video, which launched May 2nd (just ahead of the F1 race weekend in Miami), was inspired by true events, as Maluma was not able to make Google Chrome’s “Pit Stop” shoot in Miami due to the birth of his daughter. 

About The Martin Agency
We didn’t ask Drew Barrymore, Jimmy Fallon or Al Roker to talk about our clients. But they did it anyway. Effusively and organically.

How does a brand become a TikTok dance phenomenon, or wind up in the New York Times crossword puzzle? By being visible and leading with purpose.

For us, conversation is a business metric. We’ve created steady buzz around GEICO, DoorDash, OREO, CarMax, Buffalo Wild Wings and UPS, to name a few. Our goal: fight invisibility, in everything we do.

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We are more than 350 people from 23 different countries. We’re writers, strategists, producers, creative technologists and wearers of many hats. We’re interested in solving problems of all shapes and sizes, making sure everything we create breaks through the clutter that fills our feeds.
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