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LAPIZ - Mexico Board of Tourism "Formula 1 Mexico"

Formula 1 racing returns to Mexico after 23 years. To celebrate the event, Mexico Tourism Board and LAPIZ created print ads for the official race programs leading up to Mexico’s Grand Prix on October 30. The left side of each piece is a Formula 1 car while the right side represents a different aspect of Mexico: Sun and Sand, Culture and Adventure, and Vibrant City. The first Sand and Sun print was published at the Silverstone Grand Prix (UK). The second, representing Culture and Adventure, was published for the Monza GP (Italy). With the third and final one, inspired by Mexico City, they reached the Asian audience by presenting it at Japan’s GP. The 3 prints together showcase the colors of the Mexican flag.


Brand: Mexico Board of Tourism

Creative Agency

Creative Agency: LAPIZ

Art Director: Hital Pandya

Producer: Bobby Greenberg

Senior Copywriter: Eduardo Vea Keating

Senior Account Executive: Maria Bonet

Account Supervisor: Pablo Sabouret

Executive Producer: Aldo Gagliardi


Illustrator: I Love Dust