Ford - Ford Pro Power Up UK
This month Ford Pro introduced Power Up Academy Live at the Millbrook Proving Ground, offering a cutting-edge, gamified training experience for frontline sales executives across the UK and Ireland. Over six days, we welcomed 501 delegates from 108 dealerships, distributed 100 iPads daily, and awarded a total of £5,250 in prize vouchers.
This immersive programme utilised game show techniques, role play, and hands-on driving experiences to highlight the advantages of the E-Transit Custom compared to its competition. Sales executives were engaged, educated, and empowered with comprehensive knowledge of the Ford Pro ecosystem, enhancing their ability to sell with increased confidence and credibility.
Training also included a bespoke quiz game app, designed in-house, that tested participants' knowledge throughout the day, concluding with a thrilling and emotionally charged finale, where the top performer was crowned "Ford Pro EV Consultant of the Year 2024".
Huge thanks to our clients, the incredible professional presenters, the Millbrook team, and our dedicated Ford Pro team at Imagination.
Imagination is The Original Experience Design Agency. Founded over 50 years ago, we apply the power of our collective imagination to creative, commercial, and cultural challenges, creating experiences that move people. We specialise in Consulting, Destinations, Content and Live Events.
We have 13 global studios worldwide, united by a deep understanding of what moves people on a human level, and a determinedly independent spirit. Imagination was officially certified as a Newsweek Most Loved Workplace® 2023.
Our clients include Major League Baseball, Visa, Amazon, Ford, LVMH, Harley-Davidson, and Google.
For more information, please visit imagination.com or follow @imaginationglbl on social.
