Ford - Ford Pro Power Up UK
This month Ford Pro introduced Power Up Academy Live at the Millbrook Proving Ground, offering a cutting-edge, gamified training experience for frontline sales executives across the UK and Ireland. Over six days, we welcomed 501 delegates from 108 dealerships, distributed 100 iPads daily, and awarded a total of £5,250 in prize vouchers.
This immersive programme utilised game show techniques, role play, and hands-on driving experiences to highlight the advantages of the E-Transit Custom compared to its competition. Sales executives were engaged, educated, and empowered with comprehensive knowledge of the Ford Pro ecosystem, enhancing their ability to sell with increased confidence and credibility.
Training also included a bespoke quiz game app, designed in-house, that tested participants' knowledge throughout the day, concluding with a thrilling and emotionally charged finale, where the top performer was crowned "Ford Pro EV Consultant of the Year 2024".
Huge thanks to our clients, the incredible professional presenters, the Millbrook team, and our dedicated Ford Pro team at Imagination.
Imagination is an Experience Design Company headquartered in London, with 13 studios worldwide. Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people to find creative and inspired answers to client challenges. We remain independent to this day. We have earned a reputation for consistently challenging and changing the status quo, through our core offers of Consulting, Destinations, Content and Live.
Imagination was awarded silver at Campaign’s Global Brand Experience Agency of the Year Awards 2022, ranked 38 in Newsweek’s UK Top 100 Most Loved Workplaces 2022 and won the Grand Prix award at Campaign Tech Awards for their recent work with Visa Masters of Movement.
For more information, please visit imagination.com
