This campaign indicates a huge shift in Andrex's style and messaging, with this script specifically partnering with Bowel Cancer UK, aiming to shape a national conversation about the public's toilet habits and ease embarrassment around seeking help from health professionals. On a creative level we were incredibly chuffed with the lyric find on this particular track which matched the tone of the visuals perfectly, raising a smile and helping lighten the mood around difficult conversations.
We are Twelve Decibels. Formed of award-winning music supervisors with creative for global companies such as Samsung, WWF, Skoda, Stella McCartney, Yamaha and Rolex to name a few.
We are industry experts. Our supervisors have decades of combined experience creating, syncing and licensing for stunning projects around the world. We know the industry inside out, having worked across music publishing, supervision, A&R at major record label and publishers, and label management before coming together as Twelve Decibels.
We are collaborators. We love working with folk worldwide and are privileged to collaborate with some of the most talented artists, composers and rights holders in the industry, pulling on exactly the right string for each project.