Argentine Heart Foundation - Cardiac Risk Index

In 2023, Argentina was facing a period of severe stress and uncertainty. The situation was so volatile that it seemed like every day brought news of the decreasing value of money, political maneuvers, and other factors that were causing widespread concern among the people. This has only been made worse by the upcoming presidential elections, which have added to the uncertainty and left many feeling anxious and worried.

However, amidst all of this turmoil, there is some good news. The Fundación Cardiológica Argentina (Argentine Cardiology Foundation) partnered with Maimónides University to create the Cardiac Risk Index - the first algorithm in the world that can measure and predict the risk of heart attacks in the country based on exposure to daily news about the economy and elections.

By using this index, Argentines can take control of their heart health and stay informed about any potential risks. The Cardiac Risk Index has been adopted by news outlets, which use the information provided by the campaign to inform their audiences about the risks of heart disease every morning.

Results.
This campaign has been highly successful. 

·        +20% increase in scheduled consultations with cardiologists.

·        +35% increase in Google searches for the term "heart attack" during the campaign.

·        Earned media worth $40 million US dollars. 

By staying informed and taking advantage of this powerful tool, the entire country could protect themselves and their loved ones from the risks of heart disease and maintain their well-being during these stressful times.​