Neutro Roberts / Bolton Group - The Story of Henry Roberts

A time travel to Florence that celebrates the founder of Italy's major personal hygiene brand  on occasion of its 120th anniversary.

Between the 1800s and 1900s, the Grand Tour made Italy a sought-after destination for Europeans, not only for literature and the arts but also for science.  The brand's history begins in this vibrant Florence, specifically at Via Tornabuoni 17, where the young Henry Roberts opened his first pharmaceutical laboratory.  A milestone that would lead to the foundation of the brand in 1904 with the launch of its  first soap bar on the market.

The key ingredient around which the entire story revolves is glycerin, still used today in cosmetic skin care products. At that time the pharmacy was not just a store, but a true social hub where the pharmacist welcomed and interacted with customers, and created custom products in the back shop.  Since then, the role that Neutro Roberts brand has played over time is to maintain this accessibility with simple and suitable products for everyone.

English chemist Henry Roberts wanders the city's streets, skipping carriages and horses, in search of a woodworker to create a sign for his shop. These are the first scenes depicted in in this long form film.