Advertising agency barrettSF has created a new ad for the much-anticipated WWE 2K16 video game for client 2K, which is being released on October 27 in the U.S.
"Bonfire" depicts the WWE's biggest stars as they contemplate haunting matches and rivalries of the past. With the voices of their enemies echoing in their heads, the stars each take a relic of these rivalries and toss it into the conflagration. When everything has been torched, the spot takes a turn and their redemption begins.
"No one speaks, but there are a thousand stories happening at once in ‘Bonfire’—which makes sense for WWE 2K16,” says barrettSF Associate Creative Director, Brad Kayal. “Whatever storyline you want to rewrite, in whatever fashion, this game is your chance."
WWE 2K16 will be available on the PlayStation®4 and PlayStation®3 computer entertainment systems, as well as Xbox One and Xbox 360.
Title: Book of Austin – “Bonfire”
Client: 2K Games
Agency: barrettSF
Agency Location: San Francisco, CA
Executive Creative Directors: Pete Harvey, Jamie Barrett
Associate Creative Director: Brad Kayal
Senior Copywriter: Brad Phifer
Senior Producer: Nicole Van Dawark
Managing Director: Patrick Kelly
Account Director: Brittni Hutchins
Account Manager: Jillian Gamboa
Senior Proofreeder: Sue Pleix
Production Company: Acne
Director: Anders Jedenfors
Executive Producer: Rania Hattar
CEO/Executive Producer: Line Postmyr
Line Producer: Taylor Pinson
Production Designer: Joshua Strickland
Editorial: BRONTOSAURUS!
Editor: Nathan Laver
Music & Sound Design: Walker
Composer: Nicholas R. Wright
Sound Designer: Nicholas R. Wright
Music Producer: Genevieve Vincent
Audio Mix: One Union Recording
Engineer: Eben Carr
Executive Producer: Lauren Mask
Animation: The Academy
Creative Director: David Viau
Executive Producer: Harry Calbom
Producer: Guti Rosado
Finishing: Everson Digital
Smoke Artist: Mark Everson