null - Book of Austin – “Bonfire”

Advertising agency barrettSF has created a new ad for the much-anticipated WWE 2K16 video game for client 2K, which is being released on October 27 in the U.S. "Bonfire" depicts the WWE's biggest stars as they contemplate haunting matches and rivalries of the past. With the voices of their enemies echoing in their heads, the stars each take a relic of these rivalries and toss it into the conflagration. When everything has been torched, the spot takes a turn and their redemption begins. "No one speaks, but there are a thousand stories happening at once in ‘Bonfire’—which makes sense for WWE 2K16,” says barrettSF Associate Creative Director, Brad Kayal. “Whatever storyline you want to rewrite, in whatever fashion, this game is your chance." WWE 2K16 will be available on the PlayStation®4 and PlayStation®3 computer entertainment systems, as well as Xbox One and Xbox 360. Title: Book of Austin – “Bonfire” Client: 2K Games Agency: barrettSF Agency Location: San Francisco, CA Executive Creative Directors: Pete Harvey, Jamie Barrett Associate Creative Director: Brad Kayal Senior Copywriter: Brad Phifer Senior Producer: Nicole Van Dawark Managing Director: Patrick Kelly Account Director: Brittni Hutchins Account Manager: Jillian Gamboa Senior Proofreeder: Sue Pleix Production Company: Acne Director: Anders Jedenfors Executive Producer: Rania Hattar CEO/Executive Producer: Line Postmyr Line Producer: Taylor Pinson Production Designer: Joshua Strickland Editorial: BRONTOSAURUS! Editor: Nathan Laver Music & Sound Design: Walker Composer: Nicholas R. Wright Sound Designer: Nicholas R. Wright Music Producer: Genevieve Vincent Audio Mix: One Union Recording Engineer: Eben Carr Executive Producer: Lauren Mask Animation: The Academy Creative Director: David Viau Executive Producer: Harry Calbom Producer: Guti Rosado Finishing: Everson Digital Smoke Artist: Mark Everson