M&S - Eat Well Play Well
M&S Food is best known for its famously indulgent treats, but they wanted to
increase consideration of their Eat Well range whilst encouraging the nation
to make more healthy food choices. We were tasked with developing a
creative platform and a year’s worth of entertaining and engaging content
for M&S social platforms. We created Eat Well Play Well. In partnership with
the FA, the home nation’s football stars provided the star power & fun to help
families make healthier eating choices.
Working with comedians, ex-pros, pundits, current players and presenters
from each of the home nations, we created a suite of social-first video
series that drove increased consideration to purchase Eat Well products.
Whether pitch-side or within bespoke studio builds, we created
entertainment formats that inspired the M&S’ social audiences to try
products from the Eat Well range.
To make the content entertaining & informative, we brought on a fun cast of
hosts that personified the playful M&S tone of voice for Eat Well Play Well,
unique to each home nation.
Over 12 months we saw a 5 point increase in awareness of the Eat Well
range, and M&S Food became the most talked about brand on Twitter during
the England vs Wales Qatar World Cup match.
Storytellers for a changing world
JustSo is a B Corp content studio, helping partners unlock new audiences through brand storytelling, content and entertainment.
We’re here to tell stories that inspire audiences worldwide and drive business objectives, all done with a strong underlying sense of purpose.
We bring together audience strategy and global content production to create work that's beautifully crafted, entertains audiences, and has a measurable impact.
Our end-to-end model delivers efficiency, improves collaboration and offers the nimbleness needed to have an impact in today’s changing world.
You can get a feel for our work, and who we are here.
