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giffgaff - Hey you. Let's Fly

22/10/2015

CANADA

Production Company

London, UK

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22/10/2015

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Pensacola’s latest advert for giffgaff is the latest film to launch from the brand’s extremely successful ‘hey you’ campaign platform. The last instalment of the campaign’s manifesto brought people together with a crazy mashup of images that surprised and entertained as they transmitted the brand’s message. In this new film, Pensacola has followed and evolved this school of thought, incorporating the idea of FLYING, being free and looking at things from a new perspective. This commercial continues to envisage the giffgaff brand in a new way, pushing the visuals and surprising an audience that doesn’t conform, doesn’t sit and wait, but that reaches for new ways to understand mobile. Pensacola, directors of ‘Join us,’ say: "giffgaff gives us a lot of creative freedom, and that is amazing for us. We wanted to experiment with the concept of flying as freedom, playing with comedy and effects. We wanted to push the concept of the "Hey you” campaign to another level with a fast pace and interesting transitions, in a film where energy is the key."

About CANADA

CANADA is a creative production company based in Barcelona, London and Los Angeles, proud to develop and produce its directors and photographers with a global approach.

Since its inception in 2008, CANADA has strived to cultivate an identity based on a core set of ideas: integrity in our work, a respect for tradition, humour as an escape valve and always a goal of achieving this through honesty.

In 2021, CANADA made sustainability a priority, implementing a shooting methodology to reduce the footprint of its activity on the planet.

Representing a roster of directors and photographers internationally, CANADA has collaborated with leading brands including Nike, Coca-Cola, Stella McCartney, Facebook, Lurpak, Instagram, Maserati, Google and Louis Vuitton, and artists including Dua Lipa, Beck, Travis Scott, Rosalia, Slowthai, Katy Perry and Tame Impala.

Since its founding, CANADA has received accolades at industry awards and festivals, including Cannes Lions, the Grammys, Ciclope Berlin, MTV EMAs, UK Music Video Awards, D&AD and Raindance.

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