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giffgaff - Hey you. Let's Fly

22/10/2015
Production Company
London, UK
204
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Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
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Pensacola’s latest advert for giffgaff is the latest film to launch from the brand’s extremely successful ‘hey you’ campaign platform. The last instalment of the campaign’s manifesto brought people together with a crazy mashup of images that surprised and entertained as they transmitted the brand’s message. In this new film, Pensacola has followed and evolved this school of thought, incorporating the idea of FLYING, being free and looking at things from a new perspective. This commercial continues to envisage the giffgaff brand in a new way, pushing the visuals and surprising an audience that doesn’t conform, doesn’t sit and wait, but that reaches for new ways to understand mobile. Pensacola, directors of ‘Join us,’ say: "giffgaff gives us a lot of creative freedom, and that is amazing for us. We wanted to experiment with the concept of flying as freedom, playing with comedy and effects. We wanted to push the concept of the "Hey you” campaign to another level with a fast pace and interesting transitions, in a film where energy is the key."
About CANADA

CANADA IS A CREATIVE PRODUCTION COMPANY FOUNDED IN 2008 WHEN A SMALL COLLECTIVE OF DIRECTORS CAME TOGETHER, UNITED BY THE DESIRE TO CONNECT WITH AN AUDIENCE VIA MEANINGFUL, WELL-CRAFTED FILMS.

SINCE THEN, WE HAVE GROWN TO BECOME A FAMILY OF INTERNATIONAL CREATIVES AND PRODUCERS WITH OFFICES IN BARCELONA, LONDON AND LOS ANGELES.

OUR SHARED LOVE FOR OUR WORK, OUR BELIEF IN THE POWER OF COLLABORATION, THE MAGIC OF PEOPLE, AND THE WONDER OF TRUE ARTISTRY UNITE EVERYTHING WE DO.

WITH DECADES OF EXPERIENCE CREATING AWARD-WINNING WORK BY OUR DIRECTORS AND PHOTOGRAPHERS, WE’RE PROUD TO DEVELOP AND PRODUCE OUR PROJECTS WITH A GLOBAL APPROACH.

Representing a roster of directors and photographers internationally, CANADA has collaborated with leading brands including Nike, Coca-Cola, Stella McCartney, Facebook, Expedia, Instagram, Maserati, Google and Louis Vuitton, and artists including Dua Lipa, Beck, Travis Scott, Rosalia, Katy Perry and Tame Impala.

Since its founding, CANADA has received accolades at industry awards and festivals, including Cannes Lions, the Grammys, Ciclope Berlin, MTV EMAs, UK Music Video Awards, D&AD and Raindance.​​​

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Language:
English
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