IOC x Allianz - Small Wins

As a global insurer and Olympic sponsor, Allianz asked us to devise a social

campaign to connect with GenZ Olympic fans and communicate the

importance of preparation for Olympic athletes, ahead of Paris 2024.

Our research found that there was a lot of preparation content on social, but

that it was very predictable, and predominantly focussed on the daily grind of

preparation. Amongst endless videos of squats and meal prep, our creative

challenge was to show a different, more emotive and positive side to

preparation.

Spending hours, days, weeks and years preparing for a single moment,

Olympic athletes know that finding joy in the day to day preparation is key to

achieving success. Small Wins is a social-first campaign that provides a

distinct and new angle on preparation for Gen Zers. Our campaign offers

insight into the power of celebrating the joy in small wins, and how it helps

athletes prepare for the best.

We created a range of vertical storytelling formats that provided both

edutainment for TikTok as well as deeper dive inspirational for Instagram. We

leaned into audience participation on IG quizzes to answer the most burning

questions Gen Zers had about how to prepare to be their own best.

Working with 6 Olympic athletes across the globe, we produced, edited and

delivered over 100 bespoke assets across a 6 month production window.