Coca-Cola - Celebrating Africa’s creative culture with Uncle Waffles. Directed by Paul Ramaema.
Hot on the heels of his work for AfriSam, Paul Ramaema’s hard at work again, this time for Coca-Cola and their agency Promise. In celebration of Africa Day and inspired by the vibrant dynamism of African Culture, Coca-Cola has launched its limited-edition flavour, Coca-Cola Wozzaah. And who better to partner with Coca-Cola on a project as bold as this than the Princess of Amapiano, Uncle Waffles – and Paul Ramaema, with Henry Gozzo as co-director.
Capturing the combined energy, flamboyance and glamour of Uncle Waffles and Coca-Cola Wozzaah, Paul and Henry did what they do best: absorbed all that creativity, added a whole lot more and then reassembled it in an outstanding piece showcasing how Uncle Waffles brings the spirit of Coca-Cola Wozzaah to life. Celebrating African culture, Coca-Cola Wozzaah and Uncle Waffles are the epitome of innovation, creativity, and collaboration.
You can get your creative collaboration on song too – contact Spitfire now and we’ll put you in the mix with Paul Ramaema. Because when great creative minds get together, you’re guaranteed a truly inspiring performance. Wozzaah!
“Where there’s a screen, there’s an opportunity.” When Spitfire Films was established a decade ago by Executive Producer Liesl Karpinski and Director AK, this was a statement of intent designed to disrupt the existing production model. And Spitfire has been doing it successfully ever since. South Africa’s first 360º content production company, Spitfire has collaborated closely with the industry’s top advertising agencies and clients to create some of the country’s most effective – and engaging – content.
From TV and cinema commercials, and hugely successful interactive digital campaigns (KFC “Shakin”), to activations for Fox Crime, Insta stories for Mumm Champagne, and SA’s first interactive horror film with Facebook Live for DSTV, Spitfire has created outstanding work for every kind of content. And built a reputation for fast turnaround times, excellent value, and high creative standards. Standards embraced by our grassroots talent who are in the process of becoming Spitfire shareholders.
But it’s the work itself that speaks the loudest to Spitfire’s intent. And talent. Please take a look.
