Coca-Cola - Celebrating Africa’s creative culture with Uncle Waffles. Directed by Paul Ramaema.

Hot on the heels of his work for AfriSam, Paul Ramaema’s hard at work again, this time for Coca-Cola and their agency Promise. In celebration of Africa Day and inspired by the vibrant dynamism of African Culture, Coca-Cola has launched its limited-edition flavour, Coca-Cola Wozzaah. And who better to partner with Coca-Cola on a project as bold as this than the Princess of Amapiano, Uncle Waffles – and Paul Ramaema, with Henry Gozzo as co-director.

Capturing the combined energy, flamboyance and glamour of Uncle Waffles and Coca-Cola Wozzaah, Paul and Henry did what they do best: absorbed all that creativity, added a whole lot more and then reassembled it in an outstanding piece showcasing how Uncle Waffles brings the spirit of Coca-Cola Wozzaah to life. Celebrating African culture, Coca-Cola Wozzaah and Uncle Waffles are the epitome of innovation, creativity, and collaboration.

You can get your creative collaboration on song too – contact Spitfire now and we’ll put you in the mix with Paul Ramaema. Because when great creative minds get together, you’re guaranteed a truly inspiring performance. Wozzaah!