Women's Aid - Look At Me

Timed to coincide with International Women's Day, Look At Me was created by WCRS and Smoke and Mirrors. It was a winner in Ocean's annual digital creative competition and went on to win 2 Cannes Lions.

The work was a world first because it was the first time the attentions of people looking directly at the screen triggered an immediate change in the creative. Photography was by Rankin.