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Women's Aid - Look At Me

Women's Aid
16/07/2024
Digital Outdoor Agency
London, UK
13
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Agency / Creative
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Timed to coincide with International Women's Day, Look At Me was created by WCRS and Smoke and Mirrors. It was a winner in Ocean's annual digital creative competition and went on to win 2 Cannes Lions.

The work was a world first because it was the first time the attentions of people looking directly at the screen triggered an immediate change in the creative. Photography was by Rankin.


About Ocean Outdoor

We are an independent, British company offering unique, impactful and interactive Digital out of home advertising spaces. We practice ‘The Art of Outdoor’ by creating inspirational new experiences for today’s aspirational brands.

The out of home landscape is changing at a rapid rate, and with change comes new opportunities.

Ocean is now operating in a multi media channel market as out of home, digital, mobile, online and screen media all converge to create deep and meaningful consumer conversations in the out of home space.

The Art of Outdoor allows us to capitalise on the latest technology, research and creativity ensuring that an Ocean location continually adds value and drives our clients' business forward in this new out of home, connected world.

Every site in our portfolio is hand picked for its unique quality and personality. We encourage brands to “Ask for it by name”, because Ocean is about quality rather than quantity. Our company ethos and principles based around Freedom, Quality, Passion and Enterprise have helped us become a dynamic force in the global media market place.

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