JBL - Quantum Console

Challenge

Evolve the existing JBL Quantum Console campaign with the intention to drive brand awareness and increase brand product relevance and sales among the console gaming audience across EMEA. 

In addition to developing the campaign strategy, we delivered an updated brand creative identity rolled into a toolkit that was built for adaptation across all EMEA local markets. The toolkit was purpose built for paid media delivery across digital, OOH and POS as well as for in-market events such as Paris Games Week and Gamescom. 

Idea

We knew that our campaign identity needed to deliver on various touchpoints in order to meet the brief, including:

- Immersing our audience in competitive gameplay
- Demonstrating that our product delivers the most immersive, connective gaming     experience
- Compete with other brands within the gaming space
- Empower people to express their true selves

The Impact

The campaign sat across 10 different countries 

With the goal to maximise awareness, we activated JBL Quantum presence in the gaming universe in both relevant digital platforms while also ensuring a physical presence around events such as Paris Games Week (France) and Gamescom (Germany)

Alongside OOH and print placement, targeted channels included Twitch, TikTok, YouTube, Meta (pending local relevance)

Amongst the most successful media results were the following: 

    - Germany: 66m Impressions | 33m video views | more than 784 OOH contacts 

    - France: 68m Imps | 26m VV | more than 15.3m OOH contacts

    - Spain: 36m Imps | 5M VV| more than 8M OOH contacts

    - Belgium+ Netherland: 15m Imps | 1m VV

    - Nordics: 17m Imps | 319k VV | 29k clicks|300k OOH Contacts

    - UK & IE: 44m Imps | 5m VV | more than 35m OOH Contacts | 2m Newspaper readers