Lick - Find Your Colour

CHALLENGE

We were tasked to produce the most extensive brand awareness campaign for Lick Paint – a multi-faceted campaign, well over 200 assets including social ads across Meta, TikTok, YouTube, and various digital platforms as well as eye-catching out-of-home (OOH) billboards.

CREATE

The “Find your colour” campaign is an all-encompassing effort to spread this message and Lick’s unique, pigment-rich colours far and wide. It brings together four members of the brand’s social community who share Lick’s passion for colour and design in their own homes, further reinforcing the brand’s commitment to helping you find your perfect colour.

Lick’s personality shines through the campaign as an approachable yet aspirational brand that facilitates building colour confidence, and showcasing why they are your go-to source for all things interior and design.