Belvita - Give a Smile

CHALLENGE

Collaborating with creative agency Elvis, we were tasked with producing a new multichannel campaign for Belvita across Youtube, social media and digital out-of-home to launch their partnership with the food waste charity FareShare, as part of their mission to combat food insecurity and provide up to 100,000 meals to those in need.

CREATE

Give a Smile, Get a Smile.

Because positivity starts with Belvita, the campaign gives people an extra something to smile about – so when you smile, a meal is donated to FareShare to fight food poverty.

The ‘Give a Smile’ campaign draws inspiration from Belvita’s core belief in the boundless power of positivity and this initiative seeks to harness this formidable energy and ignite a chain reaction of giving back.

Over 13 million people in the UK don’t know where their next meal is coming from. FareShare works with the food industry to receive food, that would otherwise go to waste, to a network of 8,500 charities across the UK. These groups help tackle the root causes of poverty, providing vital services including breakfast and after school clubs, lunch clubs for older people and domestic violence shelters.