Aston Martin - AMR23 Launch

Challenge

Drive excitement and anticipation for the new AMR23 Challenger, driver squad and brand-new state of the art AMF1 Factory.

Idea

Staged in the impressive 150m long ‘street’ running down the center of the factory, the AMR23 was on a circular LED stage, with a backdrop of LED monolith screens and light batons that accentuated the scale of the street, for both physical and virtual viewers.​

We created an audio-visual journey with an intense build of energy, that celebrated every single person that had a part to play in the creation of the AMR23. The show narratively depicted the drive and team effort of belief streaming into the new car, drivers, factory and season ahead.​

The Impact

• 1m YouTube Views & 91m broader campaign views

• Broadcast to 80 Channels in 23 countries with 2.0B media reach

• Named second best launch of the year by the-race.com​