Altitude - Talk To Me

Challenge

Up against the behemoth of Barbenheimer, and on a fragment of the budget, we needed to find a way to create buzz around the release of the new horror film Talk To Me. 

Idea​

Gaming offered us an opportunity not just because we knew horror fans were big gamers, but it gave us an environment untouched by other film released at that time.​

To generate buzz we created the world’s first Fortnite integration in Deadpines. Bringing the IP of the film to life; allowing horror fans to literally play the film. We ensured the game couldn’t be missed through streamers both playing and promoting the trailer. ​

We achieved scale and drove attention through mobile gaming environments via in game billboards and reward videos promoting the trailer. ​

The Impact

• Over 11m views

• The most successful film opening weekend of all time  - 2.5m Box Office smashing the 1.5m target​

• 1.4m plays of the game, with 55 minutes average play time​

• 3000 hours of influencer content watched​

• Game placements drove over 2 X more attention​

• 81% said it made them want to watch Talk to Me more than any horror film​

• 85% said they told their friends about the film after playing the game​