Altitude - Talk To Me
Challenge
Up against the behemoth of Barbenheimer, and on a fragment of the budget, we needed to find a way to create buzz around the release of the new horror film Talk To Me.
Idea
Gaming offered us an opportunity not just because we knew horror fans were big gamers, but it gave us an environment untouched by other film released at that time.
To generate buzz we created the world’s first Fortnite integration in Deadpines. Bringing the IP of the film to life; allowing horror fans to literally play the film. We ensured the game couldn’t be missed through streamers both playing and promoting the trailer.
We achieved scale and drove attention through mobile gaming environments via in game billboards and reward videos promoting the trailer.
The Impact
Over 11m views
The most successful film opening weekend of all time - 2.5m Box Office smashing the 1.5m target
1.4m plays of the game, with 55 minutes average play time
3000 hours of influencer content watched
Game placements drove over 2 X more attention
81% said it made them want to watch Talk to Me more than any horror film
85% said they told their friends about the film after playing the game
We help brands to play meaningfully in culture. By creating branded entertainment, experiences and activations that people want to spend time with, in the spaces that really matter to people. Because we believe in the power of culture to drive brand and business growth.
Our services and capabilities are delivered by an in-house team across six divisions – Sponsorship, Partnerships, Content, Talent & Influencer, Social and Experiential all overlooked through a strategic lens enabling us to create and deliver truly 360, integrated campaigns whatever the brief.
Sponsorship
By aligning with the culture of Rights Holder Sponsorships, we ensure our partnerships resonate authentically with diverse audiences, leveraging shared values and interests to enhance brand visibility and engagement.
Partnerships
Our approach involves co-creating and embedding within cultural contexts across Media and Brand to Brand Partnerships, fostering meaningful collaborations that drive mutual growth and resonate deeply with target audiences.
Content
We specialise in crafting compelling branded content that captivates and engages audiences, delivering impactful storytelling that enhances brand presence and fosters meaningful connections.
Talent & Influencer
Collaborating closely with tastemakers and influencers, we curate authentic experiences that resonate with audiences, leveraging their influence to amplify brand messaging and drive engagement.
Social
Actively participating in the online cultural conversation, we integrate seamlessly into social platforms to drive conversations, build communities, and elevate brand awareness through relevant and engaging content.
Experiential
Our expertise lies in creating immersive brand experiences that leave a lasting impression, connecting consumers with brands on a deeper level through interactive and memorable encounters.
Our work has been recognised at some of the most highly regarded awards shows in our industry, including: The Football Business Awards, Creative Circle, The Sports Business Awards and The Campaign Experience Awards.
Check us out here or see what we're up to by following @HavasPlayUK on Instagram LinkedIn.
If you'd like to know more about working with us, or for us, then feel free to reach out to Charlie at charlie.piggott@havasplay.com.