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Betclic - Mrs Renia

Betclic
08/07/2024
Pro user
Lisbon, Portugal
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Agency / Creative
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​This last season, Ruch Chorzów, one of the greatest Polish football clubs in history, lived a special moment. The Blues returned to Chorzów, and to a true symbol of Polish football – the Silesian Stadium. For occasion, Betclic, the club's Strategic Sponsor, has prepared a unique film featuring the famous "Mrs. Renia".

​Renata Kubiak, or rather the afore mentioned "Mrs. Renia", is a legend of the Chorzów club, who tirelessly served and looked after the team for 30 years. She started working at the Chorzów club on July 28, 1993. For three decades, she performed a number of duties at the Chorzów club: from washing jerseys to preparing the pitches for play. Since 2000, she has been an integral part of the team, meticulously taking care of the players' match kit. Over the years of hard work, she has earned great respect and sympathy from the players, training staff and people associated with Ruch. Today, although she cannot attend all matches due to her health, she is still with the team with her heart. "Ruch is my love and family. In recent years, I have been at the club more often than at home", says Mrs. Renia with a smile on her face. "I have many memories with the club, both good and bad. I have seen many: moments of success and the greatest defeats. I witnessed how we won the Polish Cup and how we lost the final of the Intertoto Cup. Recent years have been a very demanding time for the club (relegation to the third league and return to the highest league), but in my mind's eye I can see our boys winning the title again and representing our country in Europe with Silesian pride" she adds.

​To celebrate the return to Chorzów, the club's main sponsor - the Betclic brand - prepared a unique spot in cooperation with Ruch, in which the main character is Mrs. Renia. In the humorous film, she turns into an inspector who checks whether the Silesian Stadium is ready to welcome her boys. She checks whether the pitch is ready for the match, whether the seats at the stadium are comfortable enough and whether the locker room is in proper order.​

About Ricardo Malaquias
I'm a Marketing Project Manager with a passion for creativity and how it can help businesses improve their results. 

I joined Betclic Group in late 2020 and work for the Portuguese, Polish and Italian markets. I'm responsible for the work with our creative agencies on developing all the advertising campaigns and work with the Betclic team on the alignment of the marketing strategy. Since I'm here, I've helped the brand to achieve the best business results ever both in Portugal and Poland and being named Advertiser of the Year in 2021 at Clube Criativos Portugal, the main advertising award in the country. We have also won the first advertising awards for the brand in Poland. 

Before joining Betclic I've worked for more than 10 years at advertising agencies having worked with the main Portuguese brands and won several awards at the main creativity awards in Portugal.
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