Adobe - Adobe Consonant Brand Refresh

Consonant is an extension of Spectrum, the design system that governs user interfaces in Adobe Products. As the internal brand stewards of the entire Adobe digital experience, the Adobe Consonant division needed a new, inspiring look and feel that better reflected the team’s structure, momentum and autonomous identity within the Adobe organization.

Looking to the future for Adobe Consonant meant not going rogue with a whole new identity, but rather to make a statement through simple, strategic design. An elegant and minimal approach was taken with delicacy yet promised impact.