General Electric - Opening Day

​General Electric’s legacy of innovation and its current efforts are the focal points of a new campaign premiering today during MLB’s Opening Day.
“GE’s Opening Day,” created by agency Giant Spoon, reimagines the 1935 moment GE technology made it possible for MLB games to be played at night. The spot also hints at GE’s own “Opening Day” on April 2. “We chose this Opening Day moment because GE’s played a part in American history for more than a century, and to have this indelible moment when our company helped turn the lights on, quite literally, for the American public to be able to see baseball at night in 1935 in Cincinnati, it was this wonderful fulcrum moment of change,” Chief Marketing Officer Linda Boff told Ad Age. “The game will never look the same again.”​