Created in Unreal Engine, this adrenaline-pumping campaign film was shot at ARRI Stage London using their LED volume to showcase the vision for the City Speed Park at Qiddiya City – an incredible new entertainment, sports, and culture capital.
Commissioned by Squint/Opera, the film visualises the forthcoming 21-corner race track, which is set against the Tuwaiq Mountains and will seamlessly blend into its environment.
This campaign film engaged a global audience, with millions of viewers across platforms, 653 press articles across 50 countries, and 363.9 million reached on social media.