Voting Counts - The Unheard Third

Voting Counts, the organisation helping citizens make informed decisions in election campaigns, is warning registered voters to avoid joining The Unheard Third in a new integrated campaign launched ahead of the 2024 UK General Election.

Created by Brave Spark, The Unheard Third is a new party for disengaged voters – a party that doesn’t want you to join them.

The Unheard Third campaign includes a series of eye-catching outdoor ads outlining The Unheard Third’s message and manifesto. Twisting tropes and common phrases from typical political advertising campaign, the work uses headlines such as ‘We don’t want your vote’ and ‘If you don’t vote, you don’t count’, subverting what you’d normally expect from a party rallying for support. Meanwhile pastel colours are used to give the work a contemporary feel and so as to not align with any existing political party.

The work is further supported by a social media campaign directing people to the Voting Counts website, which provides accessible information and tools to help people get ready to vote, understand elections, navigate British Politics and have their say.