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UnitedHealthcare - Ways In: "Lab Partner"

UnitedHealthcare
16/10/2015
Advertising Agency
Chicago, USA
80
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Credits
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
There are thousands of ways to get into the healthcare system and a code for each one – such as code W52.04: Crushed by a human stampede while resting or sleeping. Fortunately, UnitedHealthcare knows how to guide you through the big, complex system. In advance of 2016 open enrollment, UnitedHealthcare launched a national ad campaign created by Leo Burnett Chicago and Lapiz. The newest spot, “Lab Partner,” is a beautiful story of young love, underscored by an indie cover of the iconic song “Wonderful World,” that turns unexpectedly funny.
About Leo Burnett Chicago

Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our siteFacebook page and follow us via @leoburnett.