UnitedHealthcare - Ways In: "Lab Partner"

There are thousands of ways to get into the healthcare system and a code for each one – such as code W52.04: Crushed by a human stampede while resting or sleeping. Fortunately, UnitedHealthcare knows how to guide you through the big, complex system. In advance of 2016 open enrollment, UnitedHealthcare launched a national ad campaign created by Leo Burnett Chicago and Lapiz. The newest spot, “Lab Partner,” is a beautiful story of young love, underscored by an indie cover of the iconic song “Wonderful World,” that turns unexpectedly funny.