MoneyGram - A What?! An App!
Our "A What?!" campaign promotes MoneyGram by showcasing its app as the primary reason for consumers to switch. With a humorous and playful approach, it underscores the app's user-friendly interface. Now being adapted for global markets, this campaign demonstrates the power of a clear and straightforward message.
At Cutwater, we hone and sharpen a brand into something more distinctive so it has a better chance of cutting through, being heard, and standing apart. Because we believe that distinctive brands are the ones more people care about. And because we know distinctive brands are the ones that drive growth and preference.
We Are:
- A creative and media agency with offices in SF and NYC
- Independently owned
- An experienced team
- Creators of famous campaigns that move the needle
We Believe In:
- Great storytelling
- Clients that have something to prove
- The power of creativity
- Having a client-centric mindset
