AT&T - “Kings Of Style” - Harlem, the world capital of Street Style feat. A$AP Rocky & Dapper Dan

​CONCEPT:
C&R is being tasked to curate and clear 20 shots (footage only) of REPPED content. RM Archival footage of Hip Hop artists from 1992-mid 2000s, along with music videos from directors Hype Willams & Paul Hunter.
Overarching narrative is based on Hip Hop fashion designer "Dapper Dan" out of Harlem, who outfitted everyone with the logo jumpsuits (Fendi Gucci, etc). Refer to 4:19-4:36 in the rip, that's what we will be curating on. All of the footage will be watched on a TV in the campaign
3 Days of Search.
Some RF Hip Hop may be included on days 2 and 3 of search, if it helps the narrative and is not too stocky, Again, we are highlighting Dapper Dan's fashion influence on Hip Hop by curating archival footage of Hip Hop acts and music video directors.
AESTHETIC:
Archival footage, capturing the fashion and hip hop scene out of Harlem from 1992-mid 2000s​