Unilever - Case Study: Transition Body Lotion

This was not a campaign but a product invention. Thailand has a large transgender population, and many transwomen experience extreme dry skin due to hormonal transition. With that in mind, Vaseline created a brand new product specifically tailored to help transwomen nourish their skin. It wasn't a limited edition or one-off Pride stunt but a genuine addition to their line of products. The idea was conceived by the team at Ogilvy Singapore. This won the Cannes Lions 2024 Glass Lion Grand Prix