Toyota - Test Track Cruise CTRL 1

The Toyota Youth Video Game: Toyota Test Track Cruise CTRL is a new, creative approach to marketing that aims to foster the future generation of Toyota owners by engaging with audiences through an online 8-bit racing game showcasing the Toyota Brand. The campaign targets younger, multicultural audiences to drive consumer engagement by merchandising Toyota via social media and digital channels through an online, playable platform that takes them further down the purchase funnel. The game appeals to the interests and lifestyles of young prospective buyers through themes of gaming, nostalgia, travel, and geography.