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Athleta - Athleta "Power of She" ft. Simone Biles

Athleta
18/06/2024
Music & Sound
Los Angeles, USA
146
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Post Production / VFX
Music / Sound
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Music Supervision, Vocal Casting and Recording, Mix, and Sound Design by Radish Music.

When we saw Simone Biles defying the laws of gravity for Athleta, we knew the music had to match her unique balance of power and ethereality. The answer came naturally with Björk & ROSALÍA's song “Oral”. The serendipity of the lyrics so closely matching Simone & Athleta’s partnership slogan, “Because I Can”, is a cherry on top. 
We also handled the sound design, sound mix, and VO on this project, which lead us to the incomparable Jamila Woods. She brought the script to life from the very first read. 

We must say thank you to Björk for granting use of this song. We’d also like to highlight AEGIS, a non-profit organization fighting against intensive and environmentally harmful fish farming in Iceland. Björk, Rosalia, their publishers, and their record labels are donating all income generated by the song “Oral” to AEGIS. The funds raised will support legal fees for protesters, taking action to stop the development of intensive farms that harm wildlife, deform fish, and pose risks to salmon's DNA and survival.

About Radish Music
Radish Music is a Music Supervision company founded by Peymon Maskan, a multi-award winning Music Supervisor working in ad, film and series. Alec Stern, most recently the Director of Music for DDB Worldwide, is a tenured Music Supervisor and Composer who has led music efforts for some of the world’s most recognizable brands. We collaborate with Artists, Directors, and creative minds to craft one-of-a-kind musical moments which resonate in culture. 

From artists & producers, to music editors, musicologists and licensors, Radish Music utilizes the best in class craftspeople to bring our projects to life.

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