Spotify - Spreadbeats

Spreadbeats is a B2B campaign for Spotify Ads as it tries to tempt advertisers and media agencies to advertise on the platform. The hero of the campaign is a music video that was created in a media plan spreadsheet and shared with the industry in that format. It starts off focusing on one disgruntled cell and expands, becoming ever more dramatic and colourful. The campaign won Grand Prix in the Digital Craft Lions at Cannes Lions 2024.