Spotify - Spreadbeats
Spreadbeats is a B2B campaign for Spotify Ads as it tries to tempt advertisers and media agencies to advertise on the platform. The hero of the campaign is a music video that was created in a media plan spreadsheet and shared with the industry in that format. It starts off focusing on one disgruntled cell and expands, becoming ever more dramatic and colourful. The campaign won Grand Prix in the Digital Craft Lions at Cannes Lions 2024.
FCB New York has been recognized globally for using creativity as an economic multiplier to drive meaningful business results for its clients, including AB InBev, the FDA, LISTERINE, The New York Mets and Spotify. In 2024 alone, FCB New York climbed the World Creative Rankings and was named “Agency of the Year” at The One Show and ADC and won a second consecutive Sports EMMY in "Outstanding Digital Innovation’ for Michelob ULTRA’s Dreamcaster.
