Pedigree - Case Study: Adoptable

Pedigree doubles down on its purpose of ending dog homelessness by turning every ad into an ad for a dog that's up for adoption. Using machine learning and artificial intelligence, they are able to scan photos of dogs in shelters and create an ad-ready, poseable model that can be used in digital OOH ads. Using data about the surrounding area - home size and nearby parks etc - they can also target specific dogs to the most appropriate locations.