Pedigree - Case Study: Adoptable
Pedigree doubles down on its purpose of ending dog homelessness by turning every ad into an ad for a dog that's up for adoption. Using machine learning and artificial intelligence, they are able to scan photos of dogs in shelters and create an ad-ready, poseable model that can be used in digital OOH ads. Using data about the surrounding area - home size and nearby parks etc - they can also target specific dogs to the most appropriate locations.
Colenso BBDO has been producing world-class creative work for iconic local and global brands since 1969.
We believe the most effective thing we can give our clients is great creative work. Everyone at Colenso has the same job - make the work great - and it's that obsessive focus on The Work that distinguishes us.
After winning more Cannes Lions than any agency in New Zealand's history, we finished 2010 ranked 15th in the world in the Cannes Report, 20th in the world in the Big Won Report and 44th in the world in the Gunn Report.
And after winning thirteen effectiveness awards including Best in Show at the New Zealand Effies, we were names Effectiveness Agency of the Year for the second year running.
Our success has been sustained over the long term. We were the highest ranked agency of the 2000's according to Campaign Brief, who named us New Zealand Agency of the Decade.
These days, our focus is on progressive work that creates conversation around our clients' brands. We have twice won a Cannes integrated Lion, a coveted award reserved for the world's most innovative creative thinking. And our work in the digital space has won us B&T Magazine's Digital Agency of the Year in both 2008 and 2010, and Best in Show at the Asian Digital Media Awards in both 2009 and 2010.
With brands we've helped build being rolled out internationally and our work now running in several global markets, we aspire to be considered one of the world's great creative agencies.
