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Pandora - Pandora Island

Pandora
17/06/2024
Creative Agency
London, UK
21
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Agency / Creative
Production Service
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To celebrate the launch of the new Pandora Me collection, we created an enchanting island in video game Animal Crossing, featuring avatars of beabadoobee, Charli XCX, Donte Colley, and Cecilia Cantarano. Fans had the unique opportunity to meet these in-game avatars and collect exclusive Pandora Me items within the game.

The campaign was supported by point-of-sale displays across UK stores, engaging video content showcased in stores, and a strategic influencer gifting campaign. We also installed an Animal Crossing gaming area at the Pandora Me launch event, adding an interactive element for attendees.

Our team captured captivating video and still content from the island, producing engaging social media posts and in-store videos that highlighted the vibrant, playful spirit of the Pandora Me collection and its connection to the popular game. This campaign seamlessly blended digital and physical experiences, creating a memorable launch that resonated with fans and customers alike.

About Miai Brand Partnerships

We create brand love affairs.

We create love stories between consumer brands, helping them find creative and credible ways to grow their brand awareness with new audiences.

It’s all about bringing the right two brands together and tapping into the chemistry between them to create innovative campaigns where both sides benefit equally from working in partnership together to reach new audiences.

Our job is to make the introduction, break the ice and help you to get to know the brand you’d like to work with. We love getting to the heart of what makes you tick and finding new and exciting ways for you to share your story through credible brand partnerships that reach and excite new customers and motivate them to buy from you.

We got game.

As well as consumer brand knowledge and expertise, we have a strong background in video gaming.  Whether you’re a video games business looking to partner with a consumer  brand or whether you’re a consumer brand with a vision for developing an impactful gaming strategy, we’ve got you.
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