Pandora - Pandora Island
To celebrate the launch of the new Pandora Me collection, we created an enchanting island in video game Animal Crossing, featuring avatars of beabadoobee, Charli XCX, Donte Colley, and Cecilia Cantarano. Fans had the unique opportunity to meet these in-game avatars and collect exclusive Pandora Me items within the game.
The campaign was supported by point-of-sale displays across UK stores, engaging video content showcased in stores, and a strategic influencer gifting campaign. We also installed an Animal Crossing gaming area at the Pandora Me launch event, adding an interactive element for attendees.
Our team captured captivating video and still content from the island, producing engaging social media posts and in-store videos that highlighted the vibrant, playful spirit of the Pandora Me collection and its connection to the popular game. This campaign seamlessly blended digital and physical experiences, creating a memorable launch that resonated with fans and customers alike.
We create brand love affairs.
We create love stories between consumer brands, helping them find creative and credible ways to grow their brand awareness with new audiences.
We got game.