In collaboration with H&M, we created Looop Isle, a unique island in video game, Animal Crossing dedicated to recycling and sustainability. This virtual paradise featured a digital representation of the Looop Machine, H&M's innovative garment upcycling technology. Players could donate their old clothes on the island and receive a recycled H&M garment in return, promoting sustainable fashion within the game.
As H&M’s sustainability ambassador for 2021 and an avid Animal Crossing fan, Maisie Williams made special in-game appearances to champion H&M’s upcycling revolution. We conducted an exclusive interview with Maisie, giving her a tour of the island and capturing her insights and reactions. Additionally, we produced a series of stunning visuals showcasing the beautifully crafted in-game island, highlighting the importance of sustainability in a fun and engaging way.
We create brand love affairs.
We create love stories between consumer brands, helping them find creative and credible ways to grow their brand awareness with new audiences.
We got game.